You want to make a passive income online, so you look to affiliate marketing as a way to easily sell other peoples products.
You may throw a few affiliate links into your social media posts or into the descriptions of your YouTube videos if you are a youtuber.
That’s all fine and dandy but what happens when those social media platforms stop functioning or your account gets hacked and you have to start all over again.
Never mind that those affiliate programs are gathering customers through you and they get to keep all of the customer information that was sent there way!
So the obvious solution is to grow your very own email list from the ground up. This could take some time but nothing of value comes easy. There is always a certain amount of effort and persistence required to build value.
To make this process a little less painful and give you a head start I have put together a couple of lists for you. The first is to do with the importance of having your own email list ( below ) and the second list is a 10 point checklist to an effective email list ( download link below ).
The importance of an email list.
1. Direct Communication:
Email marketing allows you to communicate directly with your audience. Unlike social media platforms or other third-party channels, you have complete control over your email list.
2. Targeted Marketing:
With an email list, you can segment your audience based on various factors such as demographics, preferences, or purchase history. This enables you to send targeted and personalized messages, increasing the relevance of your communications.
3. Customer Engagement:
Emails provide a platform for meaningful engagement with your audience. You can share valuable content, updates, and exclusive off ers, keeping your subscribers informed and engaged with your brand.
4. Building Relationships:
Email allows you to build and nurture relationships with your audience over time. By consistently providing value and addressing their needs, you can establish trust, credibility, and a sense of community.
5. Conversion and Sales:
An email list is a powerful tool for driving sales. You can use email campaigns to promote new products, offer exclusive discounts, and create a sense of urgency, encouraging subscribers to take action and make a purchase.
6. Ownership and Control:
Unlike social media platforms, where algorithms and policies can change, you own and control your email list. This independence is crucial for maintaining a direct connection with your audience regardless of external changes.
7. Cost-Effective Marketing:
Email marketing is a cost-effective way to reach a large audience. Compared to traditional advertising methods, the cost per impression and conversion is often lower, making it an efficient channel for businesses of all sizes.
8. Data and Analytics:
Email marketing platforms provide valuable data and analytics, allowing you to track the performance of your campaigns. This data can help you understand customer behavior, preferences, and optimize your marketing strategy accordingly.
9. Customer Retention:
An email list is instrumental in retaining existing customers. By staying in touch with your customers, offering them relevant content and exclusive benefits, you increase the likelihood of repeat business and customer loyalty.
10. Adaptability and Automation:
Email marketing allows for automation, enabling you to set up scheduled campaigns, trigger emails based on user actions, and create personalized drip campaigns. This adaptability saves time and ensures consistent communication.
In conclusion, building and maintaining an email list is a foundational element of a successful online business. It provides a direct line of communication, fosters customer relationships, drives sales, and offers a level of control and ownership that is crucial in the dynamic landscape of digital marketing.
Get a pdf download of both lists from here